With how much time you spend creating content for your Instagram account, don’t you want to get the most eyeballs and reach on your content as possible? One of the easiest ways to grow your Instagram account is to repurpose your Instagram content and pin it on Pinterest.
Pinterest is a great platform for driving traffic back to your website, and when it comes to Instagram, it can be a huge help in increasing your audience. In this tutorial, I’ll be explaining why you should claim your Instagram account on Pinterest and how you can share your Instagram feed in a strategic way on the Pinterest platform. Don’t miss out on this content repurposing gold mine!
Disclaimer: This post may contain affiliate links. This means I may receive a commission at no extra cost to you. I only suggest products I use and love.
Can Pinterest Grow Your Instagram?
The answer is YES! Pinterest can be a great tool to grow your Instagram if used correctly. But there is one thing to remember: Pinterest is a search engine and Instagram is a social media platform.
In this post, I will teach you how to easily tweak your Instagram posts to repurpose them and post them on Pinterest to grow your audience on Instagram and Pinterest at the same time!
How to Use Pinterest to Grow Your Instagram
Now that we KNOW we can use Pinterest to grow our Instagram account, let’s dig into my 10 steps for how to use Pinterest to grow your Instagram by repurposing your content.
This strategy is incredibly easy if you are already creating content for your Instagram account and have a solid content plan and schedule for your Instagram account.
If you want more people viewing and engaging with your content, then follow these simple steps to get started and increase your reach!
1. Claim Your Instagram Account on Pinterest
To get started, you will need to link your Instagram account to your Pinterest business account. You can do this by going to settings and claiming your Instagram account, similar to how your claim your website in Pinterest settings.
Why can’t I claim Instagram on Pinterest? If
If you don’t see the option to claim your Instagram account in your Pinterest settings, this likely means that you are not using a business profile on Instagram. You will need to convert your personal Instagram profile to a business profile in order to link it with Pinterest.
No Instagram Claim Button on Pinterest [2023 update]
As of 2023, Pinterest no longer has the option for accounts to claim their Instagram accounts on Pinterest. This is also the case for claiming our Etsy and Youtube accounts on Pinterest.
This update happened in early 2023, and it will not affect your profile negatively since they took away the option to claim your Instagram account on all Pinterest accounts.
I reached out to Pinterest, and they assured me this should not impact your ability to cross-post from your Instagram account to your Pinterest account.
2. Share Instagram Content on Pinterest
The easiest and most important step to grow your Instagram on Pinterest and reach a larger audience is to share your Instagram content on Pinterest.
After your post new content to Instagram, share that post to your Pinterest account and choose a relevant board to pin it to.
Sharing your Instagram content on Pinterest can be done in multiple different ways. Let’s dive into some of the easiest ways to repurpose your Instagram content on Pinterest!
Repost Your Instagram Content
Simply reposting your Instagram content to Instagram is the easiest way to add your Instagram content to your Pinterest account.
You can choose to share the entire post, or just select a photo from your feed. If you want to share multiple photos from your Instagram feed, create a collage using Canva and upload it to Pinterest.
Use Tailwind to Schedule Your Pins
To make things even easier, you can use a tool like Tailwind to schedule and publish your Instagram posts to Pinterest!
Tailwind is an essential tool that allows you to schedule and publish your content on multiple social media platforms, including Pinterest and Instagram.
If you are looking for an easy way to grow your reach on both Pinterest and Instagram, I highly recommend using Tailwind! I use Tailwind as my daily pin scheduler and could not live without it.
➡️ TRY TAILWIND FOR FREE ⬅️
How to share Pinterest to Instagram story
After you post new Instagram stories to your Instagram account, you can download the Instagram stories that you made to your phone. Then, open your Pinterest app and upload those Instagram stories to your Pinterest account as Pinterest pins.
Repurpose Instagram Content into Pinterest Pins
When you post a new photo to Instagram, quickly save it and upload it to Pinterest. Include keywords in the pin description so people can find your content when they’re searching on Pinterest.
Make sure you include a link back to your website or blog in the “Website” field.
In the “Board” section, create a new board or add it to an existing board that is relevant to the pin.
Add a pin description and include keywords so people can find your content when they’re searching on Pinterest.
If you have multiple photos in a post, create a collage pin with the images to make it more eye-catching. You can also create multiple Pinterest pins with different images.
Create Pins in Canva
And lastly, the best way to repurpose your Instagram content to your Pinterest account is to create Pinterest-specific pins in Canva based on your original Instagram content.
Canva makes it incredibly easy to create pin graphics made to Pinterest’s ideal pin specifications.
3. Use SEO Keywords on Pinterest
Just like with your website and blog content, you need to be using keywords on your Pinterest account so people can find your content. Doing keyword research and using keywords on Pinterest is similar to using hashtags on Instagram to help people find your content.
Your profile bio is a great place to start. Use keywords that describe what you do and what kind of content people will find on your Pinterest account.
Optimize Your Pins for Pinterest Search
Use keywords in your board titles and descriptions so people can find your content when they’re searching on Pinterest.
Including keywords in your pin descriptions is also important. When adding a description to your pins, make sure to include keywords so people can find your content.
4. Repost your Instagram Stories as Idea Pins on Pinterest
After you post new Instagram stories to your Instagram account, you can download the Instagram stories that you made. Then, open your Pinterest app and upload those Instagram stories to your Pinterest account as Idea Pins.
Idea Pins are the newest type of pin on Pinterest. Idea pins are very video-focused which makes them the perfect way to repurpose your Instagram stories to your Pinterest account.
To make things even easier, you can use a tool like Tailwind to schedule and publish your content on multiple social media platforms, including Pinterest and Instagram.
5. Repurpose Your IGTV Videos to Pinterest
If you create IGTVs on Instagram, you can quickly and easily repurpose your IGTV videos to Pinterest by creating a pin for each video.
To do this, open the Pinterest app and click on the + sign. Then, select “Create Pin”. Next, select “Video” and upload your IGTV video.
Make sure to include a link back to your website or blog in the “Website” field. In the “Board” section, create a new board or add it to an existing board that is relevant to the pin. Add a pin description and include keywords so people can find your content when they’re searching on Pinterest.
You can also use Canva to create a collage pin with the IGTV video and an image from the video. This is a great way to make your pins more eye-catching and to get people to watch your videos.
6. Organize Your Pins on Boards with Keyword Rich Titles
Another great way to increase your reach on Pinterest is to organize your pins into boards with keyword-rich titles. This will help people find your content when they’re searching on Pinterest.
To do this, open the Pinterest app and click on the + sign. Then, select “Create Board”. Give your board a keyword-rich title and add a description.
Then, start adding pins to your board. You can add pins from your own website or blog, as well as other people’s pins that are relevant to your board.
7. Enable Rich Pins on
If you have a website or blog, you can enable rich pins on your site. Rich pins add extra information to your pins, including the title, author, and description of your article even if you are not the original pinner.
Rich pins are essential in making sure you always get credit where credit is due!
To enable rich pins, go to the Pinterest Developer website and follow the instructions to enable rich pins on your website. Then, validate rich pins with your URL here.
8. Use the Canva Resize Tool
Using the Canva resize tool is the BEST way to edit your Instagram posts for Pinterest’s pin size specifications.
➡️ TRY CANVA’S RESIZE TOOL ⬅️
The pin size on Pinterest is 1000×1500 pixels and the ideal ratio is two-thirds, which is why the Canva resize tool is so helpful.
To use the Canva resize tool, open Canva and click on “Create a design”. Then, select “Instagram Post”. Design your posts in Canva.
Once you finish your Instagram post designs, click on “Resize” in the top menu bar and select “Pinterest Pin” from the drop-down menu.
Now you can edit your Instagram posts for Pinterest without having to start from scratch! Keep in mind that you do need a Canva Pro account to access the resize tool. Thankfully, you can try Canva Pro for free > click on the link below!
9. Pin When Your Audience Engagement Is High
The best time to pin is when your audience engagement is high. You can use a tool like Tailwind to schedule your pins in advance so they are published when your audience is most active.
➡️ TRY TAILWIND FOR FREE ⬅️
10. Join Relevant Pinterest Group Boards
Joining relevant Pinterest group boards is a great way to increase your reach on the platform. When you join a group board, your pins are seen by not only the people who follow the board but also by the people who follow the other members of the board.
To find relevant group boards, search for keywords related to your niche on Pinterest. Then, click on the “Boards” tab to see a list of relevant group boards.
You can also use Tailwind Tribes within the Tailwind scheduler. Tailwind Tribes is a great way to find and share relevant content with like-minded people in your niche.
➡️ JOIN A FREE TAILWIND TRIBE ⬅️
Repurpose Your Content Specifically for Pinterest
When you repurpose your content for Pinterest, it’s important to keep a few things in mind.
First, remember that people use Pinterest for different reasons than they use other social media platforms. They are typically looking for ideas, inspiration, and solutions to problems.
Your pins should reflect this by being visually appealing and offering value to the reader.
Second, make sure your pins are sized correctly and have engaging titles. As I mentioned before, the ideal size for a Pinterest pin is 1000×1500 pixels with a ratio of two-thirds.
Your title should be clear, concise, and to the point. It should also include keywords that people would use when searching for content like yours.
Third, include a call-to-action in your pin descriptions. Tell people what you want them to do after they read your blog post or see your product. For example, you could say “Click here to learn how to make the perfect pie crust” or “Check out our latest arrivals”.
By following these tips, you can use Pinterest to grow your Instagram and increase your reach!
Pinterest is the Long Game
Last but not least, remember Pinterest is the long game. It can take months to see results from your efforts. But if you stick with it and keep creating high-quality content, I promise it will be worth it in the end!
How do I make my Instagram grow on Pinterest?
If you’re looking to grow your Instagram following, using Pinterest is a great way to do it!
The best way to grow your Pinterest following is to pin new content every day. When you pin new content, make sure to include keywords in the pin description so people can find your content when they’re searching on Pinterest.
Pinterest wants fresh content on the platform every day, so repurposing your Instagram content to your Pinterest account will increase your reach and help you grow your Instagram account as well!
By following these simple tips, you can easily use Pinterest to grow your Instagram and increase your reach! Overwhelmed by the Pinterest platform as a whole? Or don’t know how to utilize Pinterest for your business? Let me help you!
If you are interested in learning more about Pinterest, please contact me today! I would be happy to chat with you about how I can help you grow your business with Pinterest.
Do you have any questions about how to use Pinterest to grow your blog or Instagram? Leave a comment below and I’ll be happy to answer them!
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