Are you just starting out on Pinterest or have been on Pinterest for a while but are finally ready to get serious about your Pinterest strategy? Pinterest Analytics helps you target your ideal audience, increase your reach, post-performance and more. Pinterest Analytics shows your Pinterest following, follower growth rate, and the number of pins you have made. Pinterest analytics also show how many people are pinning from your website or blog posts to their boards. Even better, Pinterest Analytics gives you a breakdown of what content is being pinned most often. (Hello, creating more of what the people want!) If you want to get more traffic on Pinterest, this post will be invaluable in helping you find new ways to improve your Pinterest marketing strategies!
Pinterest Analytics Overview:
Pinterest Analytics shows Pinterest following, follower growth rate, and the number of pins you have made.
Pinterest Analytics also shows how many people are pinning from your website or blog posts to their boards. It will give a breakdown of what pieces of your content is being pinned most often by your audience. If you want to create more traffic on Pinterest, take your Pinterest Analytics to heart to help you find new ways to improve Pinterest marketing strategies.
Why You Should Use Pinterest Analytics
Pinterest Analytics is the gold of what Pinterest is all about, after all, Pinterest analytics help you target your ideal audience and increase your reach. Pinterest Analytics is one of the most important tools for Pinterest marketers and should not be ignored!
Pinterest Analytics is a valuable tool to help tailor your Pinterest strategy to increase traffic on Pinterest.
I check my Pinterest Analytics before creating pins, to get a sense of what content is popular with my Pinterest followers. I also use Pinterest Analytics to determine which pins are being repinned the most and from where (my website or another source). This information helps me tailor my Pinterest strategy by creating more of the types of pins that are already resonating with people.
Are you curious to learn more about Pinterest Analytics? Keep reading this post to learn all about what they are, how they work, and what they can do for your Pinterest marketing strategy!
Pinterest Analytics 2023:
Pinterest analytics in 2023 will be crucial to showing Pinterest content creators how many people are pinning from your website or blog posts to their boards. It will also give a breakdown of what content is being pinned most often in order for Pinterest content creators to adapt their Pinterest strategies according to what content works best for them and what their audience responds to best on Pinterest.
What is the “Overview” in Pinterest Analytics?
The Pinterest Analytics Overview shows the top re-pinned pins, most pinned content from your website or blog posts, and also a breakdown of all of your Pinterest metrics. The Pinterest overview reports show you an overall picture of how Pinterest is going for you right now in Pinterest marketing. The Overview will show you your total impressions, engagements, and total audience.
Pinterest impressions are simply thought of as the number of views on your content. Pinterest impressions show how many people Pinterest has reached with your content. Pinterest impressions are important for showing how Pinterest marketing is going and can help you make decisions about what to post on Pinterest in order to reach the most amount of people. But remember, Pinterest impressions only reflect how many times your pins show up on a Pinterest users’ screen, this does not necessarily mean they are engaging with your content.
The best way to think of Pinterest engagements is as a save, like, or share Pinterest. Pinterest Analytics’ engagement shows how well your content is doing on Pinterest and gives you a sense of what Pinterest users are interested in seeing from you or other Pinterest users they follow. Engagements can also be used for measuring the success of an individual pin and showing which pins people like best and choose to interact with.
Pinterest Closeups measure how many times Pinterest users click on your pins. Pinterest closeups show Pinterest engagement and can help you determine how Pinterest users are viewing your content. Pinterest Closeups do not measure the success of Pinterest content, Pinterest engagement is a better way to determine Pinterest success.
Pinterest Total Audience:
The total audience metric shows Pinterest users who have been reached with a particular pin. Pinterest Analytics’ total audience is different from Pinterest impressions because it shows you how many people actually saw your content, rather than just the number of times they see it on Pinterest. Your total audience on Pinterest is an extremely helpful Pinterest Analytics metric because it can show Pinterest users who have been exposed to your Pinterest. If you are pinning content that is more targeted towards a specific Pinterest audience, then the total audience will give you an idea of how well this type of content is working on Pinterest.
Pinterest saves indicate how many people have saved one of your pins to their Pinterest boards. Pinterest saves are a good indication that Pinterest users are interested in your content and might want to see more of it in the future. Pinterest saves can also help you track how well certain pins are doing on Pinterest over time. Your saves on Pinterest are a great way to analyze how your content strategy is working out. Pinterest saves are an important Pinterest Analytics metric because it shows Pinterest users how to create better pins and keep Pinterest users on the platform — which the Pinterest algorithm loves!
Pinterest Analytics Explained:
The easiest way to explain Pinterest Analytics is to think of Pinterest as a guide for you to continue creating successful, engaging content on Pinterest. Pinterest analytics helps you figure out what pins are the most popular so that you can create more to fill up your audience’s Pinterest boards and drive traffic from Pinterest back to your website or blog posts.
Here are explanations for the metrics used on Pinterest Analytics and how to understand them and use them to your advantage:
Pinned From Your Website:
Pinterest Analytics can show how many people pinned your website or a blog post from Pinterest. Pinterest Analytics also shows how many people clicked through from Pinterest to your website. This metric is important because it tells you how engaged Pinterest users are with the content on your website.
Most Pinned Content:
Pinterest Analytics also breaks down what content is being pinned most often on your boards. This can be helpful in figuring out which content is the most popular on Pinterest and further tailoring your Pinterest marketing strategy to continue your growth on Pinterest.
Pinterest Analytics Tools
Number of Pins:
Pinterest Analytics also tracks the number of pins that have been made on your boards. This can be used as a metric to measure how successful you are in terms of Pinterest marketing. It is important to note that this number does not reflect how many people have pinned from your website or blog posts. Pinterest Analytics will only show Pinterest users who have pinned from your website or blog posts as new followers.
Pinterest Board Overview:
Pinterest Analytics can also break down the number of Pinterest pins that are on each board, which lets you know how successful those boards are in terms of Pinterest marketing. Another helpful statistic is to see what percentage of a Pinterest board’s pins are re-pins, which can indicate Pinterest content that is more likely to be shared with others.
Pinterest Analytics can be exported into Excel or CSV which is helpful for using the Pinterest metrics to improve your Pinterest marketing strategies. Pinterest Analytics is Pinterest’s way of giving its users more Pinterest tools to be successful at Pinterest marketing.
Pinterest Analytics Followers
Follower Growth Rate:
Pinterest Analytics shows the follower growth rate which can be helpful to track whether or not your Pinterest tactics are working. This metric measures how many people have started following you in the time period that is being analyzed. This metric can be helpful in determining whether or not your Pinterest marketing strategy is working and what, if any, changes you need to make.
Total Pinterest Followers:
Pinterest Analytics shows the total number of Pinterest followers that you have accumulated and also what percentage of that following is new. Monitoring your follower growth rate is important because it lets the Pinterest algorithm know that you are active and relevant on Pinterest.
New Pinterest Followers:
Pinterest Analytics can show how many new Pinterest followers there are in a particular time period. This metric is helpful for tracking your follower growth rate and seeing if your Pinterest marketing efforts are working effectively over time.
Why Pinterest Analytics Matter:
As a Pinterest user, it is important to know how Pinterest Analytics works in order to measure the success of your Pinterest marketing. By understanding what Pinterest Analytics means, you can use that data to improve your Pinterest marketing strategy and continue growing your following on Pinterest and support your business goals.
Pinterest Analytics is an important part of using Pinterest for business. They show Pinterest users what Pinterest metrics are important in Pinterest marketing and how to use them to grow their presence on Pinterest. The more Pinterest Analytics you know, the better chance you have of using Pinterest for business effectively.
Pinterest Analytics in the App:
The Pinterest app is available for both Android and IOS devices. The Pinterest app has all of the features of Pinterest Analytics and more. The Pinterest app can be used to track your Pinterest followers, pins, and boards. The Pinterest app also has a search bar that is helpful for finding content on Pinterest.
Pinterest Analytics is an important tool in understanding how well your Pinterest marketing efforts are working. By tracking the number of pins, followers, and re-pins you can make data-driven decisions on what content to create and post in order to continue Pinterest growth. Pinterest is a powerful visual search engine that can be used for business or personal use. The Pinterest app makes using Pinterest Analytics even easier and more convenient. With the Pinterest app, you have all of the data at your fingertips!
Pinterest Analytics Report:
The Pinterest Analytics report is a great way to see how well your Pinterest strategy is working. The report will show you things like follower growth, reach, and engagement. You can also see what content is being pinned the most from your website or blog posts as well as pins that are doing well on Pinterest. This information can help you better understand Pinterest marketing strategies and how the Pinterest algorithm works.
By understanding Pinterest Analytics, you can make better decisions about the content you are pinning and how to reach a larger Pinterest audience. Pinterest is a great tool for business and personal use, and with the Pinterest app, using Pinterest Analytics is easier than ever! If you still have more questions about Pinterest Analytics, send me a message here or comment below to get in touch with me. I would love to help you boost your audience growth with Pinterest!
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Pastor Natalie says
Thank you for this informative post regarding Pinterest. It was helpful. ☺️
Hi Natalie, thank you so much! I am glad the information helped you.
Follower by Faith says
Saving this post as well! Love your informative social media posts as Pinterest is still a great place to grow traffic for blogs. Trying to understand analytics from so many different websites can be challenging so I enjoy the breakdown for the different platforms.
Thank you so much! I really appreciate your kind words and am so glad you are learning from my content. Happy to help!
Maria Grove says
Great content. I was just thinking I have to add Pinterest to my business and promote my blog! Thanks
Hi Maria, thank you so much! You should definitely promote your blog on Pinterest. It may take time to pick up traction on Pinterest, which is why it is best to start as soon as possible! Here is a post on how to create a Pinterest business profile https://sammytravis.com/pinterest-business-profile-the-ultimate-guide/.
Nancy Andres says
Thanks so much Sammy for this informative post. I pinned this post.
Thank you so much, Nancy!
Savvy Vega says
Thank you for this information! So helpful! I had no idea Pinterest Analytics existed, lol.
Thanks, Savvy Vega! Time to make your account 🙂 Here is a post on how to create a Pinterest business profile https://sammytravis.com/pinterest-business-profile-the-ultimate-guide/.
What a great resource on Pinterest analytics! Thank you for breaking it down. With the ever changing algorithm in social media, I think it’s important to really know what to look for and the first thing is to understand what they all mean and do. Pinned your post as well for future reference.
Hi Maureen! Thank you so much. I am so glad you enjoyed the post! I am here to help 🙂
Deanna | Life By Deanna says
This was a super helpful post!! I am going to be paying closer attention to these stats now!!
Thank you so much, Deanna! That will definitely help you gain more traffic to your blog!
Adventure Awaits Us at Home says
Thank you for the information. I am just now in the process of signing up to use Pinterest. I have procrastinated because it seems much more difficult than any of the other social media outlets. I saved this so that I can refer back to it.
You are so welcome! It takes a lot more effort than other social media platforms, but the payoff is definitely worth the reward. Keep at it!
Great post this is a keeper for later
Awesome explanations! it takes some time to figure out how to use the stats from Pinterest, but it is so worth the effort. Thanks for breaking it down so clearly!
Thank you so much, Jenn! I am happy to help! 🙂
Pat M says
Thank you so much for all this information! I have been wondering about all this and how to make it work etc!! Great details and information!!
Thank you so much, Pat! I am glad you found the information useful.
Grace This Place says
Great info, thanks for sharing!
Thanks Grace, happy to help!
This is such a good breakdown. I would love to get serious with my Pinterest strategy again. Thanks so much!
Thank you so much, Molly! It is such a great platform.
Great article and thank for breaking down some of these terms! I’ve used Pinterest for years as an individual, but not for blogging or business as I’m brand new. These tips are really useful and good to keep in mind when I am looking at the Pinterest business tools. Thank you!
Thanks so much, Jana! I definitely suggest using Pinterest as a business tool for your blog when you are able to! 🙂